WHAT IS INHIBITING THE ONLINE MARKETING SUCCESS OF YOUR BUSINESS?
Get the things right with this checklist!
Are you not getting the desired returns even after investing considerable time and money in your digital/online efforts?
Are you getting frustrated as you are not able to track what is wrong?

Let’s isolate the factors that are preventing your organization from achieving the success you deserve and require – online!

Did you know?

You can complete the checklist on your computer screen with Acrobat Reader- download here

Background Information

Company:

Online Channels Where We Are Active

Online Investment Over Past 12 Months (Approx):

ON A SCALE OF 1 TO 10 WHERE 1 IS LEAST SATISFIED AND 10 IS COMPLETELY SATISFIED, HOW SATISFIED ARE YOU WITH YOUR ONLINE PERFORMANCE?


1 Are you working as Per the Plan?
YN
Are you working as Per the Plan?
IS THE ONLINE MARKETING STRATEGY DOCUMENTED?
IS THERE AN EDITORIAL CALENDAR TO FOLLOW?
IS THE KEY MARKETING MESSAGE WORKED OUT?
2 How well you know your Audience?
YN
DO YOU HAVE A CLEAR ONLINE TARGET?
IS THERE ANY RESEARCH ON THE USER’S NEEDS AND BEHAVIOURS?
DO YOU KNOW THE EXACT USER PROBLEM IN THE AUDIENCE?
HAVE YOU DEVELOPED THE BUYERS PERSONAS?
3 Did you build a sales funnel?
YN
DO YOU HAVE A SUCCESSFULL PLANNING ON HOW TO ATTRACT AND CONVERT NEW PROSPECTS ONLINE?
HAVE YOU CAPTURED THE CONTACT DETAILS OF THE WEBSITE VISITORS AND SOCIAL MEDIA FOLLOWERS?
DO YOU MAINTAIN REGULAR CONTACT VIA EMAIL FOR THE LEADS GENERATED ONLINE?
HAVE YOU DEVELOPED ATTRACTIVE OFFERS FOR YOUR CUSTOMERS?
4 Do you have effective content?
YN
DO YOU PRODUCE ORIGINAL CONTENT FREQUENTLY (BLOGS, EBOOKS, VIDEOS ETC.)?
IS YOUR CONTENT FOCUSED ON YOUR CUSTOMER NEEDS?
DOES EVERY CONTENT PIECE HAS A CLEAR CALL-TO-ACTION?
DOES THE TARGET AUDIENCE CONSTANTLY ENGAGE WITH THE CONTENT?
5 Are your efforts focused?
YN
ARE THE CHANNELS (YOU ARE AVAILABLE ON) UPDATED REGULARLY?
IS THERE ANY ONE ONLINE PLATFORM THAT YOU HAVE MASTERED COMPLETELY?
WHILE TRYING NEW DIGITAL APPROACH, DO YOU FOLLOW IT COMPLETELY TILL THE TIME IT WORKS?
DO YOU HAVE ENOUGH TIME TO FOLLOW UP ON ALL THE ENQUIRIES GENERATED ONLINE?
6 Is your website pulling in new customers?
YN
DO YOU GENERATE ENOUGH TRAFFIC TO BRING IN SIGNIFICANT NEW BUSINESS?
IS YOUR WEBSITE SEARCH ENGINE FRIENDLY?
ARE THE PRODUCTS AND SERVICES YOU OFFER CLEAR ON THE WEBSITE?
DO YOU OFFER FREE DOWNLOADABLE CONTENT TO YOUR ONLINE VISITORS?
7 Does your program have sufficient resources?
YN
DO YOU HAVE GENEROUS DIGITAL BUDGET?
DO YOU HAVE ENOUGH MANPOWER TO EXECUTE THE DIGITAL MARKETING PLANS EFFICIENTLY?
DOES YOUR STAFF POSSESS THE NECESSARY SKILLS AND EXPERTISE TO RUN THE DIGITAL PROGRAM?
DO YOU HAVE REQUIRED TOOLS TO AUTOMATE THE ONLINE MARKETING AND TRACK LEADS AND THEIR CONVERSIONS?
8 Does your program have sufficient resources?
YN
DO YOU BENCHMARK THE PERFORMANCE OF YOUR DIGITAL MARKETING?
DO YOU KEEP TESTING YOUR CAMPAIGNS TO IDENTIFY WHAT WORKS BEST?
DO YOU REVIEW YOUR ONLINE STRATEGY ON A REGULAR BASIS?
ARE THE REQUIRED CHANGES IMPLEMENTED IN THE LIGHT OF THE FINDINGS?



THE BIGGEST FACTORS THAT HOLD BACK YOUR BUSINESS ONLINE ARE:




USE DIGITAL MARKETING TO BUILD AN UNSTOPPABLE BUSINESS

Now that you have identified the areas where you are lagging behind, it is important that you develop an effective plan to address the issues with your online marketing. If you wish to break through to the next level, contact us. We can make a customized roadmap specifically for your business type to help you succeed on a myriad of digital platforms.