Tips to write product descriptions that sell
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Tips to write product descriptions that sell
Posted April 10, 2015 3:28 pm Post Comment

Writing Product Descriptions

If you have an online business and want to increase your sales then, this blog post helps you in getting more sales. A product description is one of the most important things involved behind the sale of a product. Your products are more than only widgets. The products sold by your business can enhance or improve the purchaser’s quality of life in some way. When an individual browses your site, he/she closely looks for a product and if the product description catches his/her attention the chances of buying are increased.

The given steps help a business owner to write descriptions for products available through his/her website.

The first step in writing product descriptions is to include all the given details in your product descriptions

What are the product’s basic details?

This includes the basic details about the product such as its features, dimensions and functions.

Who is this product for?

This point includes the audience for which the product is designed. The audience can be a particular age group, or gender specific.

Where would someone use that product?

As a business owner you need to tell the customer where the product is used like indoor or outdoor, at home or in office.

When should someone use that product?

At which point of time one can use that product like in the day or night, in summers or winters, seasonally or for some particular occasion.

Why that product is useful and better than its competitors?

This point explains the usefulness of the product and its qualities that are not provided by same types of products offered by other companies.

The second step is to figure out the format in which the above information can be listed. One way to do that is to make use of bullets as some shoppers only see the textual information. Another way of doing that can be listing the product description in paragraph format.

The best format for listing product description is

[Paragraph(s) of Prose] + [Bulleted List of Features] = [Engaging Product Description]

The last step is to keep in mind that the product descriptions will be the deciding factor for people to buy your products.

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